20. Dennis Dünnwald, Senior Vice President bei WongDoody – Digital Edition

Shownotes

Dennis Dünnwald, Senior Vice President bei WongDoody – Digital Edition‍

AI: Authenticity and trust in brand communication

AI-generated content in brand communication? What challenges are companies facing? What dangers lurk and what opportunities arise? This is what Dennis Dünnwald, Senior Vice President at WongDoody, talks about with podcast host Harald R. Fortmann. Dennis emphasizes the importance of transparency and authenticity when artificial intelligence is used in communication. He discusses the effects of fake news and emphasizes the responsibility of brands to act credibly. At the same time, he advocates a balance between technological innovation and human values. The conversation also covers current (AI) trends - including the renaissance of analog media and the growing longing for slowing down in a world flooded with digital content.

An overview of the content in this episode:

• More and more brands are turning to AI-generated content
• Creativity and technology need to be connected
• AI should be used as a tool to potentiate creativity
• Transparency is crucial for consumer trust
• Authenticity is important, especially in the social media environment
• AI can help create personalized experiences
• Fake news is a major challenge for brands
• Education is crucial to deal with AI-generated content
• The balance between technology and humans is important
• Mental health is affected by the flood of information
• The return to analog media shows a desire for slowing down
• Empathy and intuition remain crucial for brand communication

Further links:

• Dennis Dünnwald on Linkedin
• WongDoody website
• AI trend report: How AI changes the industry
• AI study: AI Humans in Brand Communication (absatzwirtschaft.de) (in German)‍
• Harald R. Fortmann on Linkedin‍
• Deininger website

About Suits & Sneakers

Suits & Sneakers is a podcast for decision-makers. In the digital edition, managing partner Harald R. Fortmann speaks with leaders on topics such as digital transformation, artificial intelligence, e-commerce, new technologies and trends, and leadership in the digital age.

About Deininger

Deininger, headquartered in Frankfurt am Main, is one of the leading executive search consultancies in Germany and operates with a global network of partners. Since its foundation in 1981, Deininger has specialized in identifying and recruiting top executives for companies in a wide range of industries. With business and industry expertise, Deininger supports clients in filling key positions in a dynamic market environment and a changing business world. With many years of experience and a focus on quality and sustainability in cooperation, Deininger has established itself as a trusted partner for national and international companies, from start-ups to larger medium-sized companies and corporations. Deininger - Frankfurt, Berlin, Düsseldorf, Hamburg, China, Dubai, Great Britain, India, Poland and USA.

About this podcast production

• The intro voice-over of the podcast was recorded by Chérine De Bruin.
• The Deininger podcast “Suits & Sneakers” is a TON.EINS production.